Back to Home

    Articles & Playbooks

    AI, marketing, and building businesses that matter. Playbooks, frameworks, and applied strategy from Brian Hanson

    A small business owner looking at a smartphone receiving automated price alerts from a competitor website.
    5 min

    Stop Manually Checking Your Rivals: Use AI Task Monitoring to Track Price Drops Automatically

    Learn how to use new AI task monitoring tools to automatically track competitor price drops and menu changes without manual research.

    Read article
    A person wearing a shirt with distorted license plate patterns to confuse AI cameras.
    4 min

    Why Adversarial Fashion is a Warning for Small Brand Privacy

    Adversarial fashion is a warning that customers are tired of AI surveillance. Learn how to protect your brand by prioritizing privacy.

    Read article
    A person holding an iPhone showing the ChatGPT app interface next to the Siri icon.
    4 min

    Stop Settling for Siri: How to Swap Your iPhone Assistant for Claude or ChatGPT

    Apple's finally allowing users to replace Siri with more powerful AI like ChatGPT and Claude. Here's how business owners can use this to reclaim hours of productivity.

    Read article
    A close up of a digital security padlock with glowing blue circuit lines in the background.
    5 min

    Rogue AI Agents Are Attacking Software Repositories: How to Secure Your Small Business Supply Chain

    New reports show AI agents are now autonomously attacking software libraries. Here is how to protect your business systems from automated threats.

    Read article
    Illustrative equation: $1,440 contribution minus $900 event cost equals $540 net contribution.
    3 min

    Did Your Pop-Up Pay Off? Work Through These Numbers

    Use an illustrative worksheet to separate event revenue, product costs, and event costs. Track later sales without pretending attribution is perfect.

    Read article
    An audio waveform leads to a transcript and a card labeled Your point, Your example, Your voice.
    3 min

    Your Best Content May Already Be in a Voice Note

    Turn one customer question into a voice note, an AI-assisted draft, and a post that keeps your point of view. Includes a copyable editing prompt.

    Read article
    A laptop screen showing a Pinterest product catalog with automated sales graphs.
    4 min

    Automate Your Storefront: How Pinterest AI Performance+ Finds Your Buyers

    Pinterest AI Performance+ campaigns automate product discovery for small businesses, removing the need for manual ad testing and targeting.

    Read article
    A person reviewing website data on a screen to improve search engine rankings.
    5 min

    Why Pure AI Website Builders Fail and How to Use New Hybrid SEO Models

    Pure AI website builders often create sites that look great but never rank on Google. Learn why a human-in-the-loop SEO approach is the secret to actually getting leads.

    Read article
    A four-row fictional order sheet highlights a duplicate and a missing amount beside a review checklist.
    2 min

    Messy Spreadsheet? Check These Rows Before Asking AI for Answers

    Use a fictional sales sheet to spot duplicates, inconsistent dates, and missing values before analysis. Includes a prompt and a reconciliation checklist.

    Read article
    A clean digital dashboard showing unified search metrics for SEO, GEO, and AEO results.
    2 min

    Simplify Your SEO Tools Without Chasing AI Search Scores

    Audit overlapping subscriptions and prioritize useful content, crawlability, and reliable reporting. A tool score cannot guarantee rankings or AI citations.

    Read article
    A person using a smartphone to chat with an AI assistant about product recommendations.
    4 min

    Amazon DSP ChatGPT Ads: Put Your Products Inside AI Conversations

    Amazon and OpenAI launched a pilot on September 10 allowing Amazon DSP ads to appear inside ChatGPT, letting businesses reach shoppers during the research phase.

    Read article
    A digital marketplace dashboard showing different AI agents available for small business owners to select.
    5 min

    Hire Your First AI Employee Without Writing a Line of Code

    PayU's new Agent HQ brings pre-built AI workers to small business dashboards, allowing merchants to automate sales and support without hiring developers.

    Read article