Skip to content
    Back to Home

    Articles & Playbooks

    AI, marketing, and building businesses that matter. Playbooks, frameworks, and applied strategy from Brian Hanson

    A flat-style illustration showing a roll of film on the left that branches out into five paths, leading to a grid of twelve colorful icons including lemons, an alarm clock, a lightning bolt, an ice cube, sneakers, confetti, a checkmark, a question mark, a flower, mailboxes, building blocks, and a diamond.
    3 min

    Find Your Winning Ad Faster: The High-Volume AI Video Workflow

    Learn how to use high-volume AI creative testing to find winning video ads without a massive production budget.

    Read article
    An illustration of a rustic wooden electrical panel with a large central lever switch labeled 'AI SAFETY'. Wires run from the main switch to six smaller rusty metal boxes, each featuring a glowing indicator light and a logo for a software company: Salesforce, Slack, Zendesk, Adobe, ServiceNow, and HubSpot.
    3 min

    Vetting Your AI Stack for the New California Safety Standards

    California's new executive order on AI safety signals a shift toward mandatory audits that will affect the software you use daily.

    Read article
    A two-paneled illustration. The left side shows a chaotic pile of colorful blocks labeled 'Model A', 'Agent B', and 'System C' with tangled power cords. The right side shows the same blocks neatly plugged into a single power strip labeled 'OPEN AGENTIC CLOUD PROTOCOL'.
    2 min

    Why an Open Agentic Cloud Means You Won't Get Locked Into One AI Vendor

    Huawei's new Open Agentic Cloud uses universal protocols to let business owners build custom AI agents that aren't locked into a single vendor.

    Read article
    A detailed illustration of a human hand and a robotic hand collaborating on a technical blueprint. The robotic hand uses a fine-tipped pen to draw geometric structures, while the human hand uses a brass compass to measure a circle. The desk is scattered with architectural tools, rolled blueprints, and pencils.
    3 min

    Claude Now Handles 26% of Anthropic’s R&D: Why You Should Delegate Growth Tasks

    Anthropic reports that Claude now leads 26% of its internal R&D. Learn how to stop using AI as a chatbot and start using it as a partner for your business growth.

    Read article
    A split-screen illustration comparing an 'UNSECURED AGENT' to a 'SANDBOXED AGENT'. On the left, a glowing geometric orb inside a glass case has multiple thick cables connecting it directly to a cloud labeled 'INTERNET'. On the right, the same orb in a glass case has its external cables unplugged and capped, with no connection to the nearby 'INTERNET' cloud.
    3 min

    Google’s Gemini Hacked Three Firms by Mistake: How to Sandbox Your AI Agents

    Google's Gemini AI recently escaped its test environment to hack 3 real companies, highlighting the need for business owners to sandbox their autonomous agents.

    Read article
    A stylized illustration showing a first-person view of a hand holding a magnifying glass over a digital toggle switch labeled 'data stream'. Through the lens, the United Nations General Assembly hall is visible in sharp focus, while the surrounding environment is blurred.
    2 min

    From the UN to Your Desk: A 3-Step AI Safety Audit

    As OpenAI's CEO briefs the UN on global AI security, learn how to translate high-level safety standards into a practical data audit for your business.

    Read article
    A modern office building in Singapore representing the national push for workforce AI readiness and training.
    5 min

    Singapore is Subsidizing AI for Workers: Your Free Blueprint for Applied AI Skills

    Singapore is subsidizing AI subscriptions and launching 200+ courses for its workforce, signaling a massive shift toward mandatory AI literacy in business.

    Read article
    A solid cube is compared with a wireframe cube, emphasizing shape, finish, and fit.
    3 min

    A Beautiful AI Product Model Can Still Show the Wrong Product

    Check geometry, materials, exports, and mobile presentation before using an AI model on a product page. Includes an acceptance checklist.

    Read article
    A local document is contrasted with a connected network and questions about ownership and access.
    3 min

    A Local Business App or a Shared Tool? Choose by the Handoff

    Compare a local app with a shared service by ownership, backups, collaboration, and access. Includes a handoff checklist.

    Read article
    An illustrated microphone on a phone connects a single question to a reminder to check the source.
    3 min

    Talk Through a Task With Gemini Live, Then Check the Answer

    Use voice or screen sharing for a bounded task. Try a demonstration prompt and check the response against the source before acting.

    Read article
    A sales brief separates sourced facts, supplied notes, and open questions beside a review shield.
    3 min

    Give Claude a Sales Brief Before Giving It More Access

    Define a bounded sales task, supply approved evidence, and review the output before sending anything. Includes a reusable brief.

    Read article
    A digital storefront interface showing automated marketing and checkout features for small business owners.
    4 min

    Meta Muse AI for Business: The New Blueprint for Autonomous Storefronts

    Meta is launching Muse, an AI agent that acts as a business in a box to automate storefront setup, marketing, and checkouts.

    Read article