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    Articles & Playbooks

    AI, marketing, and building businesses that matter. Playbooks, frameworks, and applied strategy from Brian Hanson.

    A solid cube is compared with a wireframe cube, emphasizing shape, finish, and fit.
    3 min

    A Beautiful AI Product Model Can Still Show the Wrong Product

    Check geometry, materials, exports, and mobile presentation before using an AI model on a product page. Includes an acceptance checklist.

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    A local document is contrasted with a connected network and questions about ownership and access.
    3 min

    A Local Business App or a Shared Tool? Choose by the Handoff

    Compare a local app with a shared service by ownership, backups, collaboration, and access. Includes a handoff checklist.

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    An illustrated microphone on a phone connects a single question to a reminder to check the source.
    3 min

    Talk Through a Task With Gemini Live, Then Check the Answer

    Use voice or screen sharing for a bounded task. Try a demonstration prompt and check the response against the source before acting.

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    A sales brief separates sourced facts, supplied notes, and open questions beside a review shield.
    3 min

    Give Claude a Sales Brief Before Giving It More Access

    Define a bounded sales task, supply approved evidence, and review the output before sending anything. Includes a reusable brief.

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    A digital storefront interface showing automated marketing and checkout features for small business owners.
    4 min

    Meta Muse AI for Business: The New Blueprint for Autonomous Storefronts

    Meta is launching Muse, an AI agent that acts as a business in a box to automate storefront setup, marketing, and checkouts.

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    A small business owner looking at a smartphone receiving automated price alerts from a competitor website.
    5 min

    Stop Manually Checking Your Rivals: Use AI Task Monitoring to Track Price Drops Automatically

    Learn how to use new AI task monitoring tools to automatically track competitor price drops and menu changes without manual research.

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    A person wearing a shirt with distorted license plate patterns to confuse AI cameras.
    4 min

    Why Adversarial Fashion is a Warning for Small Brand Privacy

    Adversarial fashion is a warning that customers are tired of AI surveillance. Learn how to protect your brand by prioritizing privacy.

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    A person holding an iPhone showing the ChatGPT app interface next to the Siri icon.
    4 min

    Stop Settling for Siri: How to Swap Your iPhone Assistant for Claude or ChatGPT

    Apple's finally allowing users to replace Siri with more powerful AI like ChatGPT and Claude. Here's how business owners can use this to reclaim hours of productivity.

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    A close up of a digital security padlock with glowing blue circuit lines in the background.
    5 min

    Rogue AI Agents Are Attacking Software Repositories: How to Secure Your Small Business Supply Chain

    New reports show AI agents are now autonomously attacking software libraries. Here is how to protect your business systems from automated threats.

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    Illustrative equation: $1,440 contribution minus $900 event cost equals $540 net contribution.
    3 min

    Did Your Pop-Up Pay Off? Work Through These Numbers

    Use an illustrative worksheet to separate event revenue, product costs, and event costs. Track later sales without pretending attribution is perfect.

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    An audio waveform leads to a transcript and a card labeled Your point, Your example, Your voice.
    3 min

    Your Best Content May Already Be in a Voice Note

    Turn one customer question into a voice note, an AI-assisted draft, and a post that keeps your point of view. Includes a copyable editing prompt.

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    A laptop screen showing a Pinterest product catalog with automated sales graphs.
    4 min

    Automate Your Storefront: How Pinterest AI Performance+ Finds Your Buyers

    Pinterest AI Performance+ campaigns automate product discovery for small businesses, removing the need for manual ad testing and targeting.

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