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    Articles & Playbooks

    AI, marketing, and building businesses that matter. Playbooks, frameworks, and applied strategy from Brian Hanson

    A close look at a computer processor chip representing the AMD and Anthropic partnership.
    4 min

    AMD’s $5 Billion Bet on Anthropic Will Cut Your Software Costs

    AMD is investing $5 billion in Anthropic to build a massive AI hardware engine. This move will likely trigger a price war and lower software costs for small businesses.

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    A large scale data center facility representing massive AI infrastructure investment for business utility.
    4 min

    Why OpenAI's $750 Billion Spend Will Fatten Your 2026 Profit Margins

    OpenAI is investing $750 billion into AI infrastructure, signaling a massive drop in the cost of business automation by 2026.

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    A laptop screen showing a modern AI browser with a productivity sidebar open.
    5 min

    Why Your Web Browser is the New AI Operating System for Your Business

    Stop treating your browser like a simple window and start using it as an AI operating system to save hours of manual work every week.

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    A person sitting at a desk using a laptop for focused AI experimentation.
    4 min

    The 2 Hour Rule: Fix the AI Skills Gap Without the Burnout

    Closing the AI skills gap in your small business doesn't require a massive budget, just 2 hours of protected time each week for hands-on experimentation.

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    A small business owner using a laptop to manage Google Ads and automated creative tools.
    4 min

    Google’s New Visual Tools Mean You Can Stop Guessing and Start Selling

    Google is launching new automated visual tools that let small businesses create ads without expensive photographers or designers.

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    A large industrial data center building located near a residential neighborhood area.
    4 min

    Why the 'Not In My Backyard' Fight Hits Your Software Bill

    Local opposition to AI data centers is creating a bottleneck that will likely drive up software costs for small businesses.

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    A comparison of a distorted AI-generated burger and a real professional food photograph.
    6 min

    Why That Ugly AI Menu Is Your Marketing Warning Shot

    Don't let your marketing fall into the 'uncanny valley.' Learn why generic AI designs are driving customers away and how to fix your brand consistency today.

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    A person holding a smartphone showing a clean interactive sales presentation on the screen.
    5 min

    Stop Sending Bulky Attachments: Use One-File HTML Decks to Close Deals

    Learn how to replace heavy PowerPoint attachments with lightweight, single-file HTML decks to speed up your sales process and protect your data.

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    A person using a foldable smartphone to manage business data while working in a retail shop.
    5 min

    How Google’s New AI Wearables Will Run Your Back Office Hands-Free

    Google and Samsung are launching new AI-powered foldables and glasses that allow small business owners to manage inventory, billing, and clients hands-free.

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    A person using a laptop to manage an email marketing dashboard with AI features.
    5 min

    An Honest Audit of Constant Contact's New AI Push

    Constant Contact is spending big on AI to help small businesses grow. Here is how to tell if their new tools are actually useful for your business or just marketing fluff.

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    A clean digital interface showing a simplified text box for AI instructions without technical sliders.
    5 min

    Google Strips Away AI Sliders: Why Less Control Wins for Your Business

    Google is removing technical settings like temperature and top_p from its latest Gemini models, making AI simpler for business owners to use.

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    A clean digital folder structure representing organized sales content for a small business team.
    5 min

    Stop Losing Deals to Messy Folders: How to Build a Sales Vault That Sells

    Learn how to stop losing deals by using AI to organize your sales content and create a searchable vault for your team.

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