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    Articles & Playbooks

    AI, marketing, and building businesses that matter. Playbooks, frameworks, and applied strategy from Brian Hanson

    A business person talking to their smartphone while sitting in a car seat
    4 min

    Turn Your Car Into an Office Using Claude's New Voice Mode

    Learn how to use Claude's new voice mode to handle your business admin and email drafts hands-free while driving.

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    A person checking health data on a smartphone next to a laptop in an office.
    4 min

    Turn AI into Your Personal Health Manager

    Learn how to turn ChatGPT into a personalized health coach to protect your business's most valuable asset: you.

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    A person sitting at a desk comparing different video clips on a computer screen.
    5 min

    Stop Model Hopping: Bolt On an AI Router to Save Your Marketing Budget

    Stop wasting time choosing between AI video tools. Learn how AI model routing for business can automatically pick the cheapest and fastest tools for your marketing.

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    A person using a laptop to manage business settings via a conversational AI chat interface
    5 min

    Stop Jumping Tabs: Manage Your Google Business Profile Directly Inside Gemini

    Google has integrated Business Profile management directly into Gemini, allowing you to update hours and respond to reviews without leaving the AI chat.

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    A person sitting at a table using a smartphone to manage a private digital community group.
    4 min

    Why moving to private social networks is your best sales move this year

    Social media is shifting toward private, ad-free spaces. Moving your audience off public feeds is the smartest way to increase sales and build trust without fighting algorithms.

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    An F-16 fighter jet flying in the sky representing AI decision making for business.
    4 min

    If AI Can Win a Dogfight, It Can Manage Your Project Schedule

    If the U.S. Air Force can trust AI to fly an F-16 in combat, you can trust it to manage your business's complex scheduling and project logistics.

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    A business owner checking lead notifications on a smartphone in a service truck.
    5 min

    How to Automate Franchise Lead Management with the Thryv and Breesy AI Integration

    Franchise owners can now use the Thryv and Breesy AI integration to automate lead capture and eliminate manual data entry across multiple locations.

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    A professional person reviewing a digital marketplace on a tablet for business partnerships.
    5 min

    B2B Influencers are Just Local Experts with a Microphone

    B2B influencer marketing is shifting from generic social media stars to niche experts. Learn how marketplaces like Passionfroot make it easy for small businesses to find partners who drive real sales.

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    A person sitting at a desk comparing a physical computer hardware budget with AI software costs.
    4 min

    Don't Let AI Hype Starve the Machines That Run Your Office

    IBM's recent hardware slump is a warning for business owners: don't sacrifice your physical office tech for the sake of AI software hype.

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    A person looking at a computer screen comparing software costs and AI models.
    4 min

    The AI Subscription Trap: Why Open vs Closed Models Matter for Your Bottom Line

    Big Tech is lobbying to restrict open-source AI to protect their monthly subscription fees. Learn how to use open-weight models to keep your margins high.

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    A small business storefront with digital data points connecting it to a smartphone screen.
    4 min

    Why Your 'Near Me' Strategy Is Failing and How to Fix It

    Local search is shifting from lists of links to AI-driven recommendations. Learn how to make your business visible to the bots that now guide your customers.

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    A modern office desk with a laptop showing a project management dashboard and automated workflow icons.
    5 min

    Why Monday.com's 20% Staff Cut Is a Wake-Up Call for Your Project Management

    Monday.com is cutting 20% of its staff to focus on AI, signaling a major shift in how small businesses should manage their projects and payroll.

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