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    Articles & Playbooks

    AI, marketing, and building businesses that matter. Playbooks, frameworks, and applied strategy from Brian Hanson

    A small business owner using a tablet to manage store inventory with AI assistance.
    5 min

    Build an AI Agent for Retail with Anthropic’s New Blueprints

    Anthropic released new AI blueprints to help small retailers build custom shopping assistants and inventory managers for the holiday rush.

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    A business owner reviewing financial spreadsheets to audit Amazon advertising spend and auction costs.
    5 min

    How to Audit Your Amazon Ad Spend Following FTC Auction Allegations

    New FTC allegations suggest Amazon manipulated ad auctions, costing sellers $20 billion. Learn how to audit your spend and stop overpaying for clicks.

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    A business owner reviewing marketing data on a laptop with AI growth charts.
    2 min

    Build an AI Content Plan From Customer Questions

    Use real customer questions to choose content, draft with AI, and measure qualified responses. Treat vendor survey results as context, not a promised ROI.

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    A business professional reviewing a digital dashboard showing clear financial growth and efficiency metrics.
    5 min

    Stop Fearing Replacement and Start Proving Your Worth with AI ROI

    Stop worrying about AI replacing your job and start using it to prove your financial value to clients through evidence-based reporting.

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    A close up look at a green printed circuit board with gold connections and electronic chips.
    4 min

    How AI designs circuit boards for small scale physical products

    AI is now capable of designing functional circuit boards, allowing small business owners to bypass expensive engineering firms and prototype hardware products in-house.

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    A person setting up a digital connection between a laptop and a cloud AI service.
    4 min

    How to Use GPT-6 Astra for Small Business Without the Enterprise Waitlist

    Bypass enterprise waitlists and use GPT-6 Astra immediately through OpenRouter's pay-as-you-go platform for your small business.

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    A small business owner reviewing automated SEO reports on a laptop screen.
    4 min

    Stop Paying SEO Agencies for Manual Tasks You Can Now Automate

    RankYak's new autonomous AI platform allows small businesses to replace expensive SEO agency retainers with fully automated keyword research and content creation.

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    A laptop screen showing Google search results with a highlighted AI Overview box displaying product prices.
    4 min

    Google AI Overviews Favor Products Priced 21.6% Higher: How to Stay Visible

    Google AI Overviews favor products priced 21.6% higher than traditional listings. Learn how to optimize your data to stay visible.

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    A professional desk with a modern MacBook and iPhone showing business data
    5 min

    How Apple's Leadership Shift Changes Your Small Business Tech

    Apple's leadership change from Tim Cook to John Ternus signals a shift toward hardware integrated AI that will change how you run your business daily.

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    A small business owner using a smartphone camera to scan retail shelves for inventory management.
    4 min

    Eyes on the Shop: Using GPT-6 Astra for Real-Time Inventory and Sales

    OpenAI's GPT-6 Astra introduces real-time vision, allowing small business owners to manage inventory and customer walkthroughs using just a phone camera.

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    A business owner using a laptop to edit a professional website layout with AI assistance.
    4 min

    Stop waiting for developers: How to use Webflow's new AI agents to build and edit your site in real-time.

    Webflow's new Source platform uses AI agents to help you build and edit websites in real-time without needing a developer.

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    A small restaurant owner using a tablet to check AI-driven sales and staffing data in a kitchen.
    5 min

    Stop Guessing Your Menu and Staffing Needs: How a Dedicated AI Companion Runs Your Restaurant

    A new AI companion called Rob has launched to help independent restaurant owners manage staffing and menu costs with data instead of guesswork.

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