Back to Home

    Articles & Playbooks

    AI, marketing, and building businesses that matter. Playbooks, frameworks, and applied strategy from Brian Hanson

    A small business owner looking at a tablet showing AI-generated clothing designs and trend charts.
    4 min

    Stop Guessing What Sells: Use AI to Predict Fashion Trends and Cut Inventory Risk

    Learn how small fashion brands use AI to identify trends and test product designs before buying inventory, saving time and reducing financial risk.

    Read article
    A close up of a computer screen showing AI code and a video game character.
    5 min

    What a Skyrim Gaming Mod Teaches Us About Real-Time AI Support

    A new Skyrim AI mod achieves 1-second response times, providing a blueprint for how businesses can build real-time customer support agents without the lag.

    Read article
    A small business owner using a laptop to generate 30 second product videos with AI software.
    3 min

    Stop Buying Stock Footage: Use Alibaba's Wan3.0 for Product Videos

    Alibaba's new Wan3.0 model allows small business owners to generate professional 30 second product videos, removing the need for expensive stock footage or production crews.

    Read article
    A professional desk with a laptop showing a successful client proposal document and graph.
    4 min

    How to Use AI for Client Pitches to Win More Contracts and Cut Response Time by 90%

    Learn how to use AI to process client briefs 90% faster and increase your pitch win rates by 30% using the same methods as Enero.

    Read article
    A digital representation of global shipping routes connected by a smart cloud network interface.
    4 min

    Alibaba Pours $10 Billion Into AI: What It Means for Your Sourcing Bottom Line

    Alibaba is investing over $10 billion into AI and cloud infrastructure to automate supplier matching and logistics for small e-commerce sellers.

    Read article
    A person using a smartphone to visualize a digital picture frame on a real living room wall.
    3 min

    How to Put Your Products in Your Customers' Living Rooms With AR

    Learn how to use Augmented Reality (AR) to let customers see your products in their homes before they buy, using the same tactics as Michaels.

    Read article
    A small business owner sitting at a desk looking relieved while a digital assistant handles computer tasks.
    4 min

    Save 8 Hours Every Week by Using Agentic AI for Your Small Business Content

    Stop wasting a full workday every week on manual marketing. Learn how agentic AI can handle your scheduling and publishing automatically.

    Read article
    A small business owner reviewing automated cash flow reports on a laptop screen.
    3 min

    How to Use Xero AI to Predict Cash Flow and Automate Your Bookkeeping

    Xero's new AI tools, including the JAX assistant, allow small business owners to automate invoicing and predict cash flow gaps with simple commands.

    Read article
    A laptop screen showing a professional marketing dashboard with AI image editing tools for a small business.
    5 min

    Stop Fiddling With Your Phone: Meta’s New Desktop AI Tools for Small Business Ads

    Meta launched a new Mac app to help small businesses use AI tools for better ad creative without the clunkiness of mobile apps.

    Read article
    A close up view of a digital dashboard showing declining advertising costs for an online store.
    4 min

    How One Amazon Seller Slashed Ad Costs by 13% Using Agentic AI

    Learn how a home textiles brand used agentic AI to drop their Amazon ad costs from 35% to 22% and how you can apply the same logic.

    Read article
    A computer screen showing multiple AI chat windows side by side for marketing copy comparison.
    5 min

    Stop jumping between tabs: how to use a unified AI workspace for business marketing

    Stop wasting time switching between ChatGPT and Claude. Learn how a unified AI workspace centralizes your tools and improves your marketing copy quality.

    Read article
    A business owner sitting at a desk using a laptop to research sales leads with AI tools.
    2 min

    AI Sales Research: Build a Brief You Can Actually Trust

    Use AI to organize verified account facts and prepare better questions. Keep guesses about a prospect’s priorities separate from evidence.

    Read article