Articles & Playbooks | Brian Hanson

A top-down view of a brushed metal radar console with a circular green screen. Bright cyan pips glow on the screen, highlighted by a sweeping radar beam. At the bottom right of the console, a glowing orange button features a chat bubble icon and a checkmark, with a mouse cursor hovering over it.

Wire Up Your Social Media for Real-Time Buying Signals

Learn how to use AI social listening to find high-intent prospects asking for recommendations or complaining about competitors in real time.

Read article

An isometric illustration of a digital workflow track. Three glowing orange circular nodes labeled 'INTAKE', 'DISPATCH', and 'FOLLOW-UP' are connected by a dark path with glowing orange energy lines. A glowing orange baton is being passed between the first two nodes. The path ends at a house icon containing a wrench and screwdriver with a green checkmark.

3 min

Wiring AI Agents for Automated Dispatch and Sales

Learn how to move from manual scheduling to autonomous operations by coordinating specialized AI agents across your service business.

Read article

A three-step stone staircase sits in front of a window overlooking a desert landscape. The bottom step is labeled 'Detailed Review' and holds a magnifying glass. The middle step is labeled 'Weekly Audit' and holds a desk calendar. The top step is labeled 'Random Spot Check' and holds two dice next to a leather cup.

3 min

From Human-Led to AI-Autonomous: Lessons from Utah's AI Doctor

Utah's new AI medical pilot provides a 3-phase framework for business owners to transition from human-led tasks to autonomous AI decision-making.

Read article

A digital interface showing a checklist with 'Critical Thinking' and 'Problem Solving' marked with glowing blue checkmarks by a cursor, while a stack of paper resumes sits in the background.

3 min

Stop Scheduling Screening Calls: How to Use AI Interviewers to Vet Talent

Learn how to use AI agents to conduct first-round job interviews and filter candidates based on logic and skill rather than gut feeling.

Read article

An illustration showing leather rolls, a spool of thread, and a knife entering a metallic chat bubble, which outputs a digital card displaying '62% MARGIN' and a line graph showing upward growth.

3 min

Calculate Your COGS and Sales Projections with Simple AI Logic

Learn how to use simple AI prompts to calculate your unit margins and project future revenue without using complex spreadsheets.

Read article

A top-down view of a large blueprint on a wooden desk. On the left, a sales funnel is sketched with messy pencil drawings and handwritten notes like 'Ask budget?' and 'Need more data!'. A pencil and a drafting compass rest on the paper. To the right, the funnel transitions into a clean, structured workflow with organized, color-coded digital blocks labeled 'Lead Capture', 'Qualification', 'Outreach', 'Meeting', and 'Closing', each containing structured data fields.

3 min

How to Map Sales Workflows for AI Agents

Software companies ship AI agents 4 times faster than other industries by focusing on data readiness and workflow mapping.

Read article

An illustration of a metal filing cabinet with a drawer labeled 'LEAD DATA' slightly open, with copper wires spilling out. On top of the cabinet, a mechanical assembly of copper and steel gears is connected by wires to a smartphone displaying an 'SMS' notification and a white envelope with an '@' symbol. Labels 'OUTREACH' and 'FOLLOW-UP' appear next to the devices.

3 min

Wire Your CRM to AI for Automatic SMS and Email Outreach

Stop using your CRM as a filing cabinet and start using it as an engine. Learn how to use AI to trigger SMS, email, and voice follow-ups based on real-time lead behavior.

Read article

A diagram of four interlocking mechanical gears against a brick wall. The central top gear is labeled 'Smart CRM'. The left gear is labeled 'Research' with a magnifying glass icon. The right gear is labeled 'Outreach' and 'Retention' with a megaphone icon. A small bottom gear is labeled 'Automation agents' with a heart icon. A glowing blue digital data stream flows through and around all the gears.

3 min

The AI-First GTM Stack: Wire Up Your Sales Engine Without the Headcount

Build a modern Go-To-Market tech stack using AI agents to automate lead generation, personalized sales outreach, and customer retention.

Read article

An illustration of a sturdy, orange and blue metal toolbox sitting on a concrete surface next to a glowing, translucent orb containing a human brain outline on a wooden surface.

3 min

The 2% Rule: Finding AI Tools That Actually Drive Revenue

While the White House rebrands AI as super intelligence, only 2% of consumers are buying the hype. Focus on the practical tools that drive real business revenue.

Read article

An illustration of a mechanical balance scale in a warehouse filled with shelves of documents. The left side of the scale holds a massive, messy stack of papers, while the right side holds a small, glowing blue computer chip labeled 'Argon' that is surrounded by digital data particles.

3 min

Should You Swap GPT-4o for Gemini 4 Argon? A Performance-to-Price Breakdown

Gemini 4 Argon offers high-level reasoning and a 1-million token context window at a price point that could lower your automation costs.

Read article

An illustration of a digital bridge with glowing circuit patterns connecting a video call window on the left to a Pipedrive sales board on the right. The video call shows two people talking with speech bubbles, while the sales board displays organized deal cards with names, contacts, and values.

2 min

How to Use Pipedrive Nova AI to Strip Back Sales Admin

Pipedrive's Nova AI automates the move from sales calls to CRM data, saving reps up to an hour of admin per meeting.

Read article

3 min

OpenAI Dots: How Autonomous Agents Update Sales Proposals

OpenAI's new Dots agents move beyond simple chat to update sales proposals and build demos as customer requirements change.

Read article