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    Articles & Playbooks

    AI, marketing, and building businesses that matter. Playbooks, frameworks, and applied strategy from Brian Hanson

    A clean office space with digital overlays representing organized maintenance schedules and equipment data.
    4 min

    How Martha Stewart’s AI Assistant Fixes Your Business Operations

    Martha Stewart’s new AI startup, Hint, provides a blueprint for small business owners to organize physical assets and maintenance schedules.

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    A small business owner using a laptop to manage digital expansion tools.
    4 min

    How to Use Meta's Global AI Expansion Tools to Find Customers in the Next State

    Meta is rolling out AI tools to help businesses expand into new markets. Use these same systems to grow your local business into a regional powerhouse.

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    A small business owner looking at a smart television displaying a targeted local advertisement.
    4 min

    Walmart Just Lowered the Barrier to TV Advertising for Local Shops

    Walmart's acquisition of Vibe.co is opening the door for small businesses to run affordable, targeted ads on streaming television.

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    A clean professional business chart showing growth next to a laptop and a cup of coffee.
    4 min

    Stop Sending Ugly Screenshots: Build Pro Charts With AI

    Learn how to use AI-native visualization tools like Flint to turn messy spreadsheets into professional, high-converting client proposals.

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    A professional dinner table set for clients with a smartphone showing Google Search results.
    4 min

    Google Just Handed You a Blueprint for High-End Client Appreciation Events

    Google's new dinner party features are a secret weapon for business owners. Learn how to use AI for event planning to automate your next client appreciation dinner.

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    A business owner using a smartphone to coordinate local logistics and travel plans with Google Search AI Mode.
    4 min

    Stop Using AI for Emails and Start Using Google Search AI Mode for Business Logistics

    Learn how to use Google Search AI Mode to handle travel planning, local logistics, and business scouting so you can spend less time behind a screen.

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    A digital shield protecting a business logo from a shadowy computer code overlay
    4 min

    Spotting the Synthetic Clones: How to Protect Your Brand from AI Scams

    Criminals are using AI to clone brands and build fake investment sites. Learn how to spot these 'synthetic' scams and protect your business reputation.

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    A small business owner using a laptop to automate marketing tasks and save money.
    4 min

    How to Use AI for Inflation Management and Protect Your Profit Margins

    Learn how to use AI as a deflationary tool to automate marketing, cut overhead, and protect your small business margins from rising costs.

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    A close up of a digital security shield icon on a computer screen representing a website audit.
    4 min

    Google Fixed Record Security Flaws Using AI: How to Audit Your Own Business

    Google used AI to fix more Chrome bugs in one month than in the previous two years. Use these same tools to audit your small business website for security flaws.

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    A businessman looking at a clear glass screen showing unfiltered data points and charts
    4 min

    Get Raw Business Truth with Distilled AI Models

    Learn how to use distilled AI models to bypass preachy guardrails and get raw, unfiltered business insights for better decision making.

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    A person reviewing a financial spreadsheet on a laptop with a digital overlay showing data trends
    4 min

    Stop Chatting and Start Analyzing: How to Find Hidden Cash in Your P&L

    Stop using AI just for emails. Learn how to use AI data analysis to audit your P&L and find hidden leaks in your small business expenses.

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    A person reviewing printed documents with a magnifying glass to find errors
    5 min

    Why Academic Journals Fail to Spot AI Slop and How to Protect Your Business

    If elite research journals are being fooled by AI-generated papers, your business content is at risk. Learn how to audit your outsourced writing to avoid low-quality AI slop.

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