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    Articles & Playbooks

    AI, marketing, and building businesses that matter. Playbooks, frameworks, and applied strategy from Brian Hanson

    A person sitting at a desk comparing two different AI model costs on a computer screen.
    6 min

    How to Cut Your AI Coding Costs by 70% Using the Databricks Method

    Learn how to apply the cost-saving strategies used by Databricks to reduce your AI coding expenses by 70% without losing quality.

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    A local service professional using a tablet to manage customer leads on a unified software platform.
    4 min

    Stop Juggling Five Marketing Apps: Why a Unified AI Growth Platform for Small Business is the New Standard

    Thryv launched an AI-native growth platform to help local service businesses manage leads, reviews, and marketing in one place.

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    A close up look at a modern computer processor chip on a motherboard.
    5 min

    AMD Taalas AI inference for small business: The End of Cloud Subscriptions

    AMD's acquisition of Taalas signals a move toward hardware-based AI that could eliminate expensive cloud subscriptions for small businesses.

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    A digital interface showing an AI model connecting different business software icons together for automation.
    5 min

    Stop Using Chatbots for Tasks: Why Qwen3.8 Max is the New Standard for Business Automation

    Stop using AI as a typewriter and start using it as an employee. New rankings show Qwen3.8 Max is now the top model for actually executing business tasks.

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    A person sitting at a desk looking at a computer screen showing a red security alert for an AI command.
    4 min

    Stop Rubber-Stamping AI Requests: Why Human-in-the-Loop Is Failing Your Small Business

    New research shows humans miss 33% of security threats when approving AI agent commands. Here is how to audit your agents and move beyond the failing 'human-in-the-loop' model.

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    A laptop screen showing computer code and graphic design icons being generated by AI.
    5 min

    Stop Paying Agencies for Basic Code: How Meta Muse Builds Your Business Tools for Free

    Meta's new Muse models allow small business owners to generate custom code and professional creative assets for free, eliminating the need for expensive agencies.

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    A close up of digital ad settings showing manual placement toggles for brand safety.
    5 min

    Meta’s Ad Scandal Proves Why You Can’t Trust the Machine to Protect Your Brand

    Meta's failure to block horrific AI-generated imagery in ads proves you can't trust their algorithms to protect your brand. Here is how to manually audit your placements.

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    A business owner manually adjusting digital advertising settings on a computer screen.
    4 min

    Stop Letting AI Run Your Ad Budget on Autopilot

    JPMorgan Chase is moving away from full AI automation in advertising, proving that small businesses need to lead the machine rather than just observe it.

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    A close up of a person using a laptop to research new AI software tools for their business.
    3 min

    Why the Big Tech Talent Shift Means Better AI for Your Small Business

    Top AI researchers are leaving Google to build specialized tools. This shift in AI startup trends for small business means more affordable, high-performance tech for you.

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    A person sketching on a whiteboard to show the human process behind a business project.
    4 min

    Stop Letting 'AI Slop' Kill Your Prices

    When customers think high-quality work is just AI, your pricing power disappears. Here is how to prove your human value and protect your rates.

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    A digital database interface showing connected tables and automation workflows for a small business.
    6 min

    Bending Spoons Bought Airtable for $1.3B: Lock Your Workflows Now

    Airtable's $1.3B acquisition by Bending Spoons signals big changes for small business workflows. Here is how to protect your data and logic before the UI and pricing shift.

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    A digital shield protecting a business community from spam and toxic social media comments
    5 min

    How to Bolt On Automatic Content Moderation Without Hiring a Team

    New AI models like Mistral's Shieldstral allow small businesses to automate community moderation for free, stopping toxic comments and images before they harm your brand.

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