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Category : Conversions

2016 Web Design Trends For UX

By BrianHanson

2016 Web Design & UX Trends to Boost Conversions Infographic

With a new year comes new design strategies, trends, and marketing tactics. The folks over at 1st Web Designer created a killer infographic highlighting some new trends in User experience to help boost conversions for your site. Of course, you should always be running a split test or multivariant test to help optimize each one of these to best cater to your target market.

Check out the infographic below, and thanks to 1st Web Designer for publishing great content!

 

If you would like to test some of these strategies on your own site and boost conversions, contact us and see how we can help!

buying website traffic

By BrianHanson

How to Buy Website Traffic

How to Buy Website Traffic

Some websites online are more successful than others. This could be from the design, content or products offered. One constant theme in every successful website is the increase in traffic that leads to sales. Learning how to buy website traffic is a skill that top marketers have already learned. A business owner, marketer or entrepreneur with a fledgling website can target traffic easily. Buying targeted ads is easy when you have the resources.

Why Buy Targeted Traffic

Getting free traffic is never a bad thing. Publicity is generally good for any website. Targeted traffic is a specific demographic that is seeking certain products or services. There are companies that exist online that pre-qualify website traffic for specific industries. Tapping into these resources can increase conversions for products and services marketed online. The decision to buy targeted traffic has paid off for many currently using this method.

Some companies offer targeted traffic for a fraction of a penny per visit. This is the method most often used by gurus online or super affiliates when raking in tons of cash. Traffic leading to successful websites is always a mixture of different sources. Targeted traffic is the most reliable way to achieve a specific number of visits each day to products or services. A high converting page or offer marketing online always benefits from targeted traffic sources.

Best Sources to Drive Traffic

Not every paid source is effective. The typical Google search for “paid website traffic” could lead to hundreds of providers. The problem is that most of this traffic is not funneled from a trusted source. The best sources to drive traffic were found using this resource online. The ability to participate in media buys, remnant ads and auctions to buy traffic can pay off big time. The cost to use these services are cheap for testing and for long-term campaigns.

Learning how to drive targeted traffic does take some practice although the tools that are available can help. Results are what matter when traffic comes to a landing page, sales funnel or other marketing efforts online. Learning the tricks of the trade in the advertising industry for driving website traffic to any online page is helpful. The resources that are provided here have been researched and tested. These represent some of the best paid traffic sources that are offered by third parties online.

By BrianHanson

Conversion Clinic – Part Two: Three Call to Action Essentials

A call to action comes in many forms. It can be a short, two word hyperlink, the conclusion to a stirring argument preempted by an epic buildup or an eye-catching graphic or button. But no matter what your call to action looks like, there are certain elements that will make it more enticing, more effective and bring you more conversions. Here they are:

Action-ability

“Click here” are probably the two most typed words on the Internet and in most cases, they do the job. But most of the time, you can do better. Instead, try “Download now” or “Learn more” or “Create your profile” or “Start shopping.” Instead of describing the mundane physical action they’ll be doing, take it one step further and let them know what exciting event that click will set in motion.

Urgency

Not only do you want people to take action, you want them to take action now. How many times have you come across something that sort of piqued your interest and maybe you even made a mental note to come back to it, but then, you ultimately never did? Many offers are like this and if you’re lucky, customers will take that next step if they happen to stumble across your site again sometime when they have the time to follow through. But most of the time, they won’t.

It’s your duty to make sure that action happens as soon as possible. Make it urgent, either by reiterating that it’s a limited time offer or simply using the word “now.”

It also helps to reassure a customer that it’ll only take a few minutes to register, or, if they truly don’t have time, remind them that they can bookmark the page, subscribe or follow you on Twitter or Facebook to keep in touch. Those last actions take literally seconds to do even if you’re browsing the web from a mobile device.

Value

Lastly, it’s important to let customers know what they get for taking action. As rational, value-seeking human beings, we like to make sure that everything we do has a return. A call to action that says, “Get your $50 coupon now” or “Start your free trial today” or “Download your free audiobook” is far more enticing than something that asks a user to click through so they can fill out your registration form, squint at a CAPTCHA and check their email for a confirmation code. By prominently displaying the valuable item they’ll be receiving, it’s more like they are collecting what is already theirs.

Conclusion

Of course, there are instances where you can bend or break the conventions of a call to action. But unless you have a truly inspired idea, you’ll get more consistent results by consciously including these three essential elements into all your calls to action. By using actionable, urgent language that clearly lays out the value in taking the next step, you’ll enjoy a higher conversion rate and more return on your marketing efforts.

By BrianHanson

Conversion Clinic – Part One: The Case for a Call to Action

It doesn’t matter what kind of website you run – you need a call to action. It doesn’t matter if you’re a restaurant, a non-profit, a law firm or an amateur magician – you need a call to action. Even if your website is down for scheduled maintenance – you need a call to action (“Check back in 2 hours!”). We’re not trying to rank high for the phrase “you need a call to action” here¬† – we’re just trying to give this point the emphasis it deserves.

Calls to action aren’t just better for business, it’s better for your visitors as well. Far from being a pushy sales tactic, a call to action is actually what customers and readers want and expect. That’s because whenever someone reads something compelling or interesting or inspiring, they instinctively look for the next step. They want to take what they’ve learned and apply it.

The Big Questions

  • “Who do I talk to for more information?”
  • “What can I do to help?”
  • “Where can I read more?”
  • “How do I try this out for myself?”
  • “When are you open so I can come to your store?”

These are the questions that visitors implicitly ask once they find your website and decide it’s what they’re looking for. And if you don’t answer that question, you leave them hanging and lose a sale.

Of course, not everyone will take you up on your invitation to call for more information, start a free trial or buy now – but if you don’t offer it, they won’t be able to accept it. And because there are multiple entry points to any given website, you need to make the offer on every single page. It doesn’t always have to be a high stakes, make or break decision. In fact, sometimes a strong call to action can be offputting to readers who aren’t yet ready to commit to a purchase. Even then, simply asking them to “click hear to see more options” or “keep reading for the full story” is enough to engage them.

The key is to offer your readers something in exchange for their action. Even if it’s something as small as more pictures of a product or an additional story, it’s these small conversions that eventually culminate to a subscription, a consultation or a sale.

More Than Sales

When it comes to local Internet marketing, conversion is about more than earning business or moving products. Even if a potential customer doesn’t follow through today or ever, you can still benefit from their behavior. A call to action helps you analyze what’s working and what’s not. By creating a conversion funnel with different calls to action along the way, you can see which mediums are resonating and where you lose customers. For example, if you’re running an email marketing campaign, you can see the amount of people who are opening the email and how many are clicking through to your full website as well as which links they are clicking to get there. You can learn a lot about your customers just from the way they navigate your website – and the more you learn, the better you can serve them.

So, for every piece of content you create, whether it’s an “About Us” page, a product description or a blog post, make sure there’s a logical next step for your readers. As with many things in life, the key to getting what you want is to simply ask.

This is the first part of our ongoing series on creating effective calls to action. Subscribe now so you don’t miss our next installment on the three essentials of a call to action.

2016 Web Design Trends For UX
2016 Web Design & UX Trends to Boost Conversions Infographic
buying website traffic
How to Buy Website Traffic